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 Food Culture Key to Positioning Silver Fern Farms in ChinaSun, 13/06/2010 2:16:00 p.m. Much has been made of the “opportunities” that China presents New Zealand agribusiness exporters, but Silver Fern Farms’ Chief Executive Keith Cooper says that understanding China’s ‘food culture’ is the key to positioning the company for success in China in the long term. |
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