Customer driven.
Silver Fern Farms is developing a range of branded portion-controlled products to meet the demands from consumers. The brand allows us to tell a story about the product and ultimately assist in developing the categories in which we compete. The examples below show how we have taken a concept and used consumer insights on branding and packaging to develop a range of value-added consumer packs.
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Consumer insights
| “It’s good to know about who made it... even where it comes from. It makes it seem healthier and made with more care. If someone is prepared to put their name on it, then it must be better.” |
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“It’s even more convienient when it’s packaged like this. You can put it in the fridge and it’s ready when you are, even if that’s a week later. It’s all sealed. That’s comforting to know” |
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“When I cook something, I want to know what it should be like... I’m used to being shown that it will look like when it’s finished.” |
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