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 New Red Meat Sector Strategy LaunchedThu, 5/05/2011 5:00:00 p.m. The Red Meat Sector Strategy, initiated by the Meat Industry Association (MIA) and Beef and Lamb New Zealand, was launched on 4 May 2011 in Wellington. Developed with unprecedented input from and collaboration amongst industry participants and underpinned by extensive data and in-depth analysis by Deloitte, the report identifies ways of achieving sustainable sector profitability and promotes re-investment in the industry. Silver Fern Farms Chief Executive, Keith Cooper, said that the report validates the co-operative's plate-to-pasture strategy entirely and that the company’s shareholders can now be even more confident that the company is heading in the right direction. Executive Summary (PDF, 2.12 MB); Full Report (PDF, 2.51 MB) |
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