After the success of Silver Fern Farms’ first Food in a Minute promotion, we have joined with Beef and Lamb New Zealand to further promote the Silver Fern Farms retail range of products.
The promotion, launching 16 May, will promote the lamb rump in a Mediterranean-inspired recipe accompanied by a carrot and parsnip mash which makes a great autumn meal. The campaign includes advertisements across breakfast, lunch and before the 6 pm news. It also includes a feature in Woman’s Day magazine, in-store recipe leaflets, as well as the Food in a Minute website which has a large following of enthusiastic foodies.
This marketing activity supports Silver Fern Farms’ marketing strategy and will further educate consumers on simple, tasty meal solutions using our products.
Lana Garland demonstrates how to make the delicious Mediterranean Lamb.